Atelier Pacific’s stamp on the latest addition to the soaring Hong Kong skyline is evident in the refined, elegant approach to the Grade A office tower’s branding and signage. International architects SOM and Aedas entrusted Atelier Pacific to find a solution that would complement and enhance the architectural quality of the building and project a sleek professional image. Enveloping the site during construction, Atelier Pacific created a construction hoarding design featuring a time-line of images documenting the site’s history, concluding with stunning back-lit images of the new tower.

The dynamic graphic design and branding company naturally wanted its Hong Kong office to project a similar vibe. Atelier Pacific responded with the creation of a studio hub that promotes creativity and interaction. The open plan provides some separation for privacy required by account managers and support staff, however these are delineated with translucent, light-penetrating walls that preserve the fluidity of space. Clever details, such as sliding presentation panels that conceal storage, help ensure a seamless, clutter-free environment.

At the Cathay City headquarters neighbouring Hong Kong International Airport, specialist facilities expertise was required to handle the building’s 24/7 Integrated Operations Control Centre. Emphasis was placed on the custom-design of control consoles in terms of ergonomics, configuration and flexibility. The technical aspect of the brief was particularly challenging owing to the need to integrate complex and sensitive operational equipment. Attuned to the needs of staff working in such a highly pressured environment, the sensitive handling of acoustic and lighting were also critical to creating the most comfortable environmental conditions.

The opportunity to work with renowned international architects Cesar Pelli and Leo A Daly arose during the design and construction of Hong Kong’s landmark high-rise office tower Cheung Kong Center. Vital to the building’s optimum usage and its role as a key urban node between other city locations, was the development of a clear, user-friendly yet imaginative signage strategy consistent with the building’s innovative, modern architecture. Besides directing all the tower’s components – including car-parking, a pedestrian bridge and an urban park – an interactive digital directory was developed to inform users and visitors.

In order to accommodate the expansion of their business in Hong Kong, FIL Capital Management which is privately-held company providing investment services, moved to a new 3,500 sq.ft. office space on the 70/F of IFC 2 in December 2008. Atelier Pacific, was invited by ISG Asia (Hong Kong) Ltd., FIL Capital Management’s appointed Project Manager for their new office renovation project, to assist in the space planning and all associated interior design services related to the realization of this new office which has to be of a premium quality standard suitable to house financial professionals, senior management and high profile clients. The design for this new office is contemporary and ‘open’, reflecting a ‘loft’ style concept incorporating natural materials with minimal use of ‘standard office’ pre-manufactured fittings and finishes.

Further to the on-going works for the upgrade of the retail podium and entrance of No.1 Lyndhurst Terrace in Central, Hong Kong, Atelier Pacific have once again been invited by Gateway Capital, an established real estate investment management company, to assist in the space planning, project management and all associated interior design services related to the realization of their new offices on the 20/F, 21/F and 22/F (approx. 3,000 sq.ft. gross, each) of the same building. Utilizing natural daylight to its full potential, the interior design theme of this new office is open plan and loft-lifestyle. In addition to the three floors, there is a roof floor, which is to be used as a relaxation space.

In a serious bid to update the design of its branches across Hong Kong and introduce a new retail concept to its range of services, the Hong Kong Post Office engaged Atelier Pacific to develop a unified series of architectural elements such as service counters, displays and fixturing. Besides presenting a more rational, open and welcoming image, the process helped reinforce a much clearer corporate identity.

When the opportunity arose to expand its office space at Citibank Tower in Central, Hong Kong, Indus Capital Advisors invited Atelier Pacific to orchestrate its planning and interior design. The brief required the design to tread a fine balance between an image that’s fast-moving and dynamic yet well-established and secure.

Shanghai Centre was one of the first and most important, multi-use commercial developments to be opened in Shanghai. Having set the standard for such developments in the city and wishing to maintain the image of the development, the Centre management decided to upgrade the motor court area so as to improve the vehicular and pedestrian flow, make the area more efficient and improve the visual impact of the structural columns. Additionally, the management also wants to carry out lighting improvements in the motor court, on Nan Jing Road and in external public areas on levels 1&2 facing the motor court. These works are to form a comprehensive upgrading programme while remaining consistent with the architectural character of the existing development. Atelier Pacific’s role in this project was to provide the design to realize this programme as well as to coordinate the project team.

The relocated and enlarged Hong Kong office of the Italian family-owned fashion manufacturing business gave Atelier Pacific the opportunity to translate the culture and values of the company into a workplace rather than retail scheme. The design was complicated by need to accommodate the sophisticated couture label and the company’s associated mainstream brands, such as Marlboro Classics, in one shared office. Clear and democratic in attitude with exposed services and a concrete floor, the edgy finish is balanced by seamless polished walls and panelling, remaining neutral to maintain flexibility of space between one brand and another.